Shamir Vital™

Colour enhancement technology

Unlock better vision in the sun

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The ultimate sun lens experience

Get both functionality and style in outdoor moments. Shamir’s colour enhancement boosts contrast and colour perception for every outdoor adventure.

See the world in vivid color


Shamir Vital™ colour enhancement technology makes the world appear more vivid.
Engineered to increase satisfaction with visual quality, it filters out distracting light, and allows blues, greens, and reds to stand out, helping improve perception of colour in outdoor surroundings.

Main benefits for your customers

IMPROVED COLOuR PERCEPTION

Colours appear to be more prominent*1

DIGITAL DISPLAY READY

Improved perception of colour on digital displays†1

IMPROVED SATISFACTION

With visual quality‡1

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Shamir Vital™ collection


Create your ideal look with a wide range of tints, gradients, and mirrors from Shamir’s colour collection, and enjoy a colorful view of the world with a stylish sunwear look.


Shamir Vital™ technology optimises color perception for every outdoor activity, from sports to digital use. This advanced colour filtration brings the appearance of primary colours (blue, green, and red) to the fore, heightening your ability to see colour details and contrast outdoors.

Boost colour perception and style with smart add-ons.

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Legal disclaimers
* Based on an internal wearer study (N=31). Subjective perception feedbacks collected after 14 days, comparing ISO 8980-3 category 2 grey tinted lenses with and without the Vital™ feature.
† Color perception assessed indoors (using a custom digital color contrast test) before and after 14 days of wear in an internal wearer study (N=31), comparing ISO 8980-3 category 2 grey tinted lenses with and without the Shamir Vital™ feature.
‡ Based on an internal wearer study (N=31). Subjective satisfaction feedbacks collected after 14 days, comparing ISO 8980-3 category 2 grey tinted lenses with and without the Vital™ feature.
References
1. Shamir Optical Industry Ltd. (2025). Data on file.
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