Shamir Races Ahead with Alpine F1 Team Partnership

Shamir has been chosen by the Alpine F1 Team to become its Optical Performance Partner. This exciting collaboration aims to improve the safety and performance of every team member and is an expression of Shamir’s passion for innovation.

We are excited to announce an innovative new partnership that will see Shamir become Alpine F1 Team’s vision performance partner for the next 3 years. Alpine F1 Team is the new 2021 rebranding for Renault’s F1 team. The collaboration, initiated by FUSE France, aims at improving the visual quality and safety of every Race Team member and, ultimately, their collective performance.

The Shamir-Alpine F1 Team partnership will create the first ever vision performance lab in Formula 1. Research and development will be done collaboratively, with both Alpine and Shamir engineers investigating new technologies to improve racing and safety performance, focused on vision, including reduced glare goggles, colored visors and anti-fog lenses for the pit crew helmets.

Reflecting its new standing as technical partner, Shamir’s logo will now appear on Alpine F1 Team equipment, such as mechanics’ helmets, garage doors, and so on.

We are proud to be associated with this great brand and believe the partnership is a natural expression of Shamir and Alpine’s shared values of leading technologies, innovation, high performance, fast reaction, precision, safety and great teamwork.