Eyes are windows to the soul—don’t let reflections block the view

Eye contact is a gentle yet powerful way we create meaningful interactions and build trust. But if glare and reflections on your eyeglass lenses get in the way, it’s harder for others to truly see you. Clearer eyeglass lenses make it easier for your eyes to be seen—and for genuine connections to happen.

Advanced lens coatings like Shamir Glacier Expression™ reduce reflections and glare. By delivering improved lens clarity for better eye visibility, they can help you connect more deeply and build trust with colleagues and friends.

And now, it’s backed by science

A Shamir® US study comprising two surveys and involving more than 1,000 people^[1] highlight how Shamir Glacier Expression™ anti-reflective coating can benefit our interpersonal connections – by creating a more positive first impression, a higher degree of connection, and an increase in your perceived trustworthiness.

The study compared eyeglasses with different lens coatings, Shamir Glacier Expression™ versus a previous-generation premium coating^[1], to see how people reacted to wearers of eyeglasses with those coatings. It explored interactions and gathered feedback to understand how clear lenses can impact first impression, emotional connection, and trust.

[1] Conducted in the US by Sanitas Advisors in 2021 involving ˃1,000 people comparing Shamir Glacier Expression™ to Shamir Glacier Plus™ coating

The eye-opening results

The study revealed just how much lens coatings can influence social perceptions:

• 5x stronger connections:
  Participants reported feeling 2.5 times more emotionally connected to people wearing Shamir Glacier Expression™ coated lenses

• 3x more trust:
  People wearing Shamir Glacier Expression™-coated lenses were perceived as very trustworthy—by a factor of three

The study also showed that participants wearing Shamir Glacier Expression™-coated lenses made a more positive first impression.

These results highlight the power of clearer eyeglass lenses to improve how others perceive and relate to you—whether personally or professionally, and in both in-person and virtual interactions.

Real benefits for real-life interactions

Whether you’re presenting in a meeting, connecting with clients, or enjoying time with friends, Shamir Glacier Expression™ coating offers you more than clearer vision—it lets your true self shine through and make meaningful connections.

See the difference for yourself

Ready to express yourself and let others connect with your true you? Choose Shamir Glacier Expression™ for clarity and a better connection that truly makes a difference—no matter where life takes you.