Driver Lens Performance Gets a Boost with Shamir and Alpine F1® Team’s Unique Partnership

It could be described as win-win: Shamir and Alpine F1® Team have created an innovative new partnership. Shamir has become Alpine F1® Team’s optical performance partner in an effort to improve the visual quality and safety of every race team member and, ultimately, their overall performance. This partnership is a natural expression of their shared values: leading technologies, innovation, high performance, fast reaction, precision, safety, and great teamwork.

This vision performance lab will provide high performance ophthalmic assessment for Alpine F1® Team and Alpine Academy drivers as well as the pit crew, pit wall, and personnel at Alpine F1® Team’s bases in Enstone, UK and Viry-Châtillon, France.

Joint R&D development will see both Alpine and Shamir engineers investigating new technologies to improve racing and safety performance focused on vision, including reduced glare goggles and coloured visors and anti-fog lenses for the pit crew helmets, and more.

Alpine F1 Team’s track team and its HQ personnel will benefit from accurate ophthalmic follow-ups, while being equipped with Shamir’s most advanced safety equipment and lenses aimed at improved visual performance.

Here’s what some Alpine representatives had to say about the new partnership:

Exploring visual excellence

“Visual excellence is a much-underexplored area in our sport and we look forward to exploring new avenues with Shamir, an ophthalmic industry leader, to improve performance through visual tools and processes. They share our drive for constant improvement and there is huge scope to collaborate on many creative and innovative new technologies that will initially help our team but also consumers across the world.”

Cédric Journel, Vice President, Sales & Marketing, Alpine

Matching with best-in-class brands

“One of the pillars of our commercial strategy is to match with best-in-class brands to explore new solutions. Alpine F1® Team offers a unique laboratory for brands to push the boundaries of their technology and develop new processes and materials to enhance Alpine F1® Team performance that can also be applied in the real-world to consumers.”
Antoine Magnan, Director of Strategic Partnerships, Alpine

Vision is a key performance differentiator
 “Excellence in Alpine F1® Team arises from excellence in every area, from every person, and vision is often overlooked as a key performance differentiator. We have seen from many different sports, such as skiing and rallying, that if an individual can focus precisely, without distraction from glare, blurring and flare, it allows them to perform better.”
Davide Brivio, Racing Director, Alpine F1® Team