Shamir Headquarters 
Shamir Driver Intelligence™
Enhance your road performance
Day and night eyeglass lenses for every driver, specially designed to help make your driving experience smoother and safer, in any light or weather conditions.
You’re confident about your driving
abilities and fully in control on the road.
But what about your eyesight?
Whether you’re commuting to work or enjoying the freedom of an open road,
you’ll find Shamir eyeglass lenses offer a distinctly different driving experience
Shamir Driver Intelligence™, provides round-the-clock clarity and comfort
Your driving experience is about to change
Integrates our proven lens technology and design methodology with extensive insights from pro drivers of BWT Alpine F1® Team
Groundbreaking lenses that deliver the clearest, sharpest vision with enhanced color contrast — boosting performance on the road and enabling a safer driving experience.
Shamir Driver Intelligence™
The complete solution for your driving vision
Sun
Daylight
driving
Moon
Low-light &
night driving
Benefits that propel a better driving experience
Increased road awareness due to higher attention
Lower cognitive load
for improved visual processing
Optimal physical comfort
enable a pleasant drive with less effort
Greater confidence
under varied conditions
Faster reaction times
for improved performance
- Soft, low-distortion design
- High acuity; excellent wide far vision
- Digital-friendly power profile
- Natural Posture™ technology
- Visual age-based myopic shift for improved low-light sharpness
- Available for any frame tilt from flat to high curve
Sun daylight lenses incorporate advanced materials that enhance the
perception of colors, simulating the amplified color contrast and object
recognition featured in advanced Formula F1® racing helmet visors!
- Sun lenses coating for daytime:
Shamir Glacier Sun UV™: Powerful UV protection, sun glare reduction, durability, and easy cleaning - Moon lenses coating for nighttime and lowlight conditions:
Shamir Glacier Expression™ Anti-reflective, for a 25% increase in contrast sensitivity, eye fatigue reduction, and improved reaction times, for most users*
* Based on research, samples, pilot analyses and actual lens design measurements conducted by Shamir
See our
LENS TINT COLORS
Innovation
in driving vision
Intelligent driver lenses powered by our partnership with BWT Alpine F1® Team
Together with our partner, Renault Group’s BWT Alpine F1® Team, one of the world’s leading professional car racing squads, we’ve driven innovation in performance lenses to a whole new level.
Behind the scenes videoEnhanced AI elements by collecting big data
Shamir’s Big Data set was enriched with extensive input, insights, and data from pro drivers facing extreme road challenges and from everyday drivers. We also incorporated real-world measurements under varying road and lighting conditions and head/eye tracking of BWT Alpine F1® Team’s pro drivers.
14 million
gaze points
80 vehicle types
studies with drivers of almost every age and gender
200 scenarios
Researched driving scenarios
Extensive
measurements with pro and everyday drivers
Jaque Neveux
Alpine GT Driver
Fabricio De Cazenove
City driver
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