Shamir Urban™

You & The City
Lens Family: Life Improvement Lenses

urban banner



The rhythms of fast-paced city life bombard us with visual stimuli from street signs and posters, through LED displays rushing past, to the personal digital devices on our desk or in our hands. Our vision needs to be just as fast-paced.
That’s why Shamir developed Shamir Urban, today’s softest lens design for quick and easy adaptation in the urban environment.



Clinical tests show that today’s young presbyops living in urban environments with its plethora of visual stimuli and digital devices, have a clear preference. They prefer a lens with a softer PAL design, even at the expense of a wider distance visual zone. What they want is a seamless visual experience that gives them quick and easy focus predominantly in the near and mid-distance visual range. Applying its innovative lens design technology, that’s what Shamir gives them.



A unique power profile for clearer vision
This technology controls the power profile along the eye’s visual path through the progressive lens zones, and allows Shamir lens designers to give variable emphasis to the power for every given point on the lens. Lenses can now be designed to optimally suit a particular activity or visual need. That’s what makes Shamir Urban the ideal lens for the quickly alternating near and mid-range vision, so prevalent in city life

A customized lens design combined with easy adaptation and smooth transition between viewing fields, Shamir Urban uniquely meets the visual needs of presbyops in the urban environment, as well as those new to progressive lenses and requiring extra help with adaptation.


  • Softest possible lens design
  • Wide field of view for quick and easy adaptation
  • Smooth transition between viewing fields
  • Suits most frames