The initiative is part of a strategic collaboration between Shamir Essilor Israel and the Super-Pharm Optics chain, in the spirit of Shamir’s values: BE FAST, BE FIRST, BE SHAMIR.

The new advanced framing lab is located in Super-Pharm’s exclusive flagship Optic store featuring an extensive range of designer frames and international brands. The store, which covers an area of ​​355 square meters, is entirely dedicated to optics.

The store’s customers will enjoy advanced, high-quality lenses manufactured with Shamir’s innovative technologies, along with an excellent level of service and delivery time of just 24 hours.

Despite the challenging period, the launch was highly successful thanks to our wonderful team, Ayelet Peled who led the project, Eyal Miron and Ivgani from the RX LAB team who worked hard planning the lab, setting it up, and training local workers, as well as the many other departments and partners from the Shamir Group.

Everyone deserves thanks and congratulations for the dedication and full cooperation that led to the successful launch of this project!

We invite you to visit the new lab and feel proud of what we’ve achieved. In the meantime, enjoy the photos!