Shamir Headquarters 
The visual demands of today’s world have changed. Nearly everyone is now using digital devices, resulting in increased close viewing and increased eye convergence. A physiological trait that varies from person to person, convergence is particularly significant regarding progressive lenses, while the amount of convergence required and achieved influences near visual performance during close work tasks.
Close-up technology provides customized sharp and comfortable vision for mid and near distances also in far/near PD irregularities. This ultimately enables delivery of the perfect balance between visual clarity and ergonomic comfort.
The ability to deliver lenses that fully accommodate natural eye focusing motions
Ensures near and intermediate vision clarity
Maximizes viewing comfort by precisely matching the specific physiological properties of individual eyeglass wearers’ eyes
Shamir’s Close-up technology adjusts the reading zone inset of the lens to each individual patient’s convergence during near viewing. This creates a lens that meets individual differences, from physiological traits such as distance between pupils, length of arms, or convergence/divergence disorders, to lifestyle, type of work, hobbies, and so on.
This technology results in a highly personalized lens that meets today’s visual performance demands, whether average or irregular, for near and intermediate viewing sharpness.
