Shamir Headquarters 
Technology enabling delivery of ergonomic lens designs for the most comfortable viewing postures
Natural Posture is an innovative ergonomic design technology enabling the development of lenses that optimally accommodate eyeglass wearers’ head posture when reading or focusing on nearby objects.
Dynamically locates near viewing zone
Natural Posture technology dynamically locates the near viewing zone within the progressive lens corridor, taking into account the positive or negative power of the prescription. This minimizes the need to tilt one’s head forward or back or raise and lower a book in an attempt to bring the text into focus. Any postural discomfort while reading is thereby minimized, ensuring the patient enjoys a natural, comfortable posture.
