What is the 5 Star Collection?

The 5 Star Collection is designed to provide the perfect offering for every customer, covering every price range, every lifestyle, and featuring Shamir’s advanced technologies.

 Why focus on 5?

The main reason is that it allows us to provide a more streamlined and effective sales process for optometrists, and a simpler experience for customers. The marketing concept was a collaborative effort between our marketing and development department who discovered local markets had already begun implementing similar moves.

The 5 Star Collection includes:

• Shamir Autograph Intelligence™ – The first progressive lens of its kind optimally tailored to individual eyeglass wearers’ needs and visual age.
• Shamir Autograph III™ – A premium progressive lens, offering an optimally personalized visual experience across all zones
• Shamir Autograph InTouch™ – An advanced and highly flexible everyday progressive lens, designed to significantly improve visual clarity in the 40-to-70-centimeter digital device viewing zones.
• Shamir Autograph Urban™ – A dynamic progressive lens for modern urban lifestyles
• Shamir Spectrum+™ – A powerful progressive reading lens

The campaign launch for subsidiaries is set for the last quarter of 2020. The marketing department will provide all the materials you need for a successful launch: tutorials, positioning and price, marketing assets (email ad, landing page (LINK), brochure, desktop mat and video for social media).