SHAMIR – A LEADING INNOVATOR
IN OPHTHALMIC LENS TECHNOLOGIES

Your Partner for Success

Our goal is to challenge the status quo and be first to market, bringing revolutionary products and services with features never before seen

Passion for Innovation

We delight in challenging the status quo and being first to market, bringing you revolutionary products and services.

Service is beautiful

We strive to listen to you carefully and understand your aspirations so we can better serve the needs of your growing business.

Shamir Values

Be the best, but never rest

Superior quality products mean fewer errors, complaints, and non-adapts. We never stop learning & improving, so we can make our best even better for you.

Agility Value

Agility

Agility means responding fast to market changes while being flexible to address your needs as they evolve.

The Shamir difference – technology leadership

Our company stands at the forefront of cutting-edge
optical R&D, driving technological advances,
product excellence and peerless customer
experience.

Shamir Technologies

Best-in-class optical
products & solutions

Our deep understanding and desire
to address basic vision pains and needs
is reflected in our staggering selection of
high-quality products and solutions.

Explore all lens categories

Coatings

Transitions®

Partnering for success – Partner Testimonials

“Shamir’s Autograph Intelligence™ is the pinnacle of lens design, and the best option for patients needing equal amounts of both pristine clarity and visual flexibility.”

Brian Avert,
OD

“When I first tried my new Shamir Autograph Intelligence progressive lenses I thought there was a BIG issue…I looked around in amazement. It was like magic! This lens is the most natural progressive I have ever tried.”

Lisa Veal,
OD

One of my favorite tools is Shamir’s occupational lenses. They make it easy with two options—Shamir Computer™ and WorkSpace™. Unlike some companies that complicate the selection with numbers instead of names, this is a no-brainer, and I’ve had a lot of success with both.

Carissa Dunphy,
ABOC
FNAO

We began our journey 30 years ago. Over the last 10 years, we have placed our trust in Shamir Optical, the main distributor of ophthalmic lenses because of its quality, variety, after-sales service, proximity, interest in research and development, design, and technology of new products.

Raquel Zazo Calahorra and Conchita García-Blanes Owners of VISION 6
SPAIN

Shamir is a partner that deserves all our trust, due to the excellence of its products.
It’s a company that makes a strong investment in innovation and technology and communicates in a creative and original way.

Paula Silva,
NOL optical stores and Olhar de Prata Optical
Portugal

I have dealt with Shamir for many years now and have found them to be efficient and pleasant to deal with. The quality of work is excellent and I rarely find a problem. If I have urgent jobs, it’s a simple phone call and they do everything to accommodate my requirements.

John Darin
DaRin Optometrist
Australia

Take a closer look

Trends

Raising Revenues…and Relationships

First, why focus on a current customer instead of just pursuing a new one? There are lots of reasons. Not the least of them is that now cliché’d statistic that attracting a new customer is up to 7x more expensive than keeping an existing one. Add to that the fact that a repeat customer is likely to spend 67% more than a new one, and it’s clear that both keeping and raising the average transaction value with current customers is smart business.

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Tips

Recent Research on Blue Light

Consumers are understandably confused. Some blue light is good. Some is bad. Really bad. So how do you define the difference? And, what’s the best way to explain the correlation between device usage, screen time, and exposure to harmful blue light?

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Staff Training

Focus On SV

Shamir is ringing in the new year with the addition this week of Premium Glacier PLUS AR Coating to its finished single vision lenses.

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