Social media has become a centerpiece of communication and connection in the modern age. People of all ages log on to social media apps to share status updates, vacation photos, and professional achievements. The ubiquity of digital connection calls for eyeglasses that allow wearers to see their screen with maximum clarity and minimum glare or “screenflections.”

Shamir’s Glacier Expression™ coating is a next-generation anti-reflective coating that provides outstanding visual clarity when viewing digital devices and reduces glare on glasses in photos and videos.

The Social Media Age

More than half of adults use social media to connect with friends, family, and colleagues. Sites like Facebook, Instagram, and LinkedIn are integral to how we connect and communicate in the digital age. Social media avatar photos are a digital calling card, presenting a public image in the digital town square.

Posting selfies or group photos is one of the most common activities for social media users. Researchers have studied the phenomenon and concluded that sharing images of yourself serves complex social purposes. Selfies show status in life, make an impression on others, foster trust, and garner attention. Personal images are intrinsic to dating apps, where putting your best image forward takes on special significance.

See Better and Connect Better

For casual users and influencers alike, social media is an opportunity to see and be seen, connect, and build connections. However, too much time exposed to glare from digital devices can take a toll on the eyes, with screen use leading to fatigue, dryness, and eye discomfort.

Glare is also a challenge for glasses wearers when taking photos, as the light from a phone camera or ring light can reflect off of glasses and obscure the eyes. The head-on lighting that is most effective for photos and video calls is a recipe for glare on standard eyeglass lenses. Most glasses wearers are no strangers to adjusting angles on a phone or monitor to make sure their eyes are visible behind the lights shining back on their glasses.

The Shamir Glacier Expression™ anti-reflective coating is an advanced solution for glare reduction so eyes feel better after using digital devices. Glacier Expression™ is designed to overcome reflections from multiple light sources and reduce visual noise so you can look good, see sharp, and feel great.

Next-Generation Anti-Reflective Technology

Shamir Glacier Expression™ coating uses multiple layers to deliver enhanced aesthetics along with peak optical performance. The coating keeps reflectance on lens surfaces down to a minimum, reducing the appearance of glare from screens and supplemental lighting. In practice, this keeps lenses looking crystal clear on camera so the eyes are fully visible in photos or videos.

Glacier Expression’s double-layered anti-reflective coating also reduces surface reflection by up to 70% for better vision. This improves the safety profile of glasses, increasing confidence when driving at night. The Glacier Expression™ coating reduces the effects of light halos and glare, providing up to +25% reduction in light transmittance compared to standard anti-reflective coatings.

To learn more about Shamir’s Glacier Expression™ coating and our full range of advanced eyeglass lens options, contact us online or visit our website.