Video chats have become a daily part of life, both personal and professional. Video chat tools like FaceTime have been in use for over a decade, and many people rely on them to stay connected with friends and family. In addition, the use of video conferencing in workplaces has skyrocketed in the past five years.

These tools bring tremendous benefits, but for people who wear glasses, they can present challenges like “screenflections” that hide the eyes behind the glare from lenses. The Shamir Glacier Expression™ lens coating is designed to effectively overcome this so that wearers can look good, see sharp, feel great, and connect better.

Building Trust and Connections

Virtual events and meetings became commonplace during the height of the pandemic, and many workplaces have continued to use video conferencing regularly. According to a Gartner poll, 86% of companies started conducting job interviews virtually in 2020. As much as 35% of the workforce telecommutes for some portion of their workweek, and most workers like hybrid work and the flexibility of being able to “zoom in” to meetings instead of commuting to an office.

Video chats are also a popular option for personal calls. Nearly half of mobile phone users reported using their devices to make video calls in 2024. Video calls deepen family connections and romantic relationships, no matter how much distance is between individuals.

Wearing glasses while speaking on camera presents a singular challenge: how to put your best face forward without distracting reflections from screen glare and other light sources.

The rise of video conferencing means that conveying trust and connection effectively on a video platform is critical to professional success. Whether you are sitting for a job interview, presenting on a webinar, or wishing your grandchildren a happy birthday, you want to show your whole face to the audience on the opposite side of the webcam.

No More ‘Screenflections’ During FaceTime or Zoom Meetings

Glacier Expression™ anti-reflective coating is engineered with video conferencing in mind. Digital communication relies on the on-screen view of the face, especially the eyes, to convey messages. Glacier Expression™ next-generation coating offers outstanding anti-reflective properties so wearers can express themselves clearly on video platforms. The Glacier Expression™ coating reduces glare and “screenflections” to reveal the eyes behind the glasses while also providing excellent visual clarity for the wearer.

Our Glacier Expression™ coating ensures a clear view of the eyes thanks to the double-layered anti-reflective coating that reduces surface reflection by up to 70%. This not only improves the appearance of the lenses, but it also decreases visual noise and provides improved contrast sensitivity for sharper vision.

Glacier Expression™ coating offers safety benefits as well. The anti-glare effects improve driver safety, particularly in low light. Internal testing shows that the Glacier Expression™ coating improves reaction times by up to 50% and offers up to 25% improvement in contrast sensitivity compared to other anti-reflective coatings.